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Medical Alley Association serves the individuals and organizations that comprise Minnesota's health industry by influencing policy, fostering connections and providing critical intelligence to improve the quality of health around the world.

Medical Alley Association serves the individuals and organizations that comprise Minnesota's health industry by influencing policy, fostering connections and providing critical intelligence to improve the quality of health around the world.

Medical Device Marketing Through The Eyes Of Your Customers - U.S. Bank Stadium

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Please join DevicePharm and The Medical Alley Association for an interactive discussion with a panel of surgeons, interventionalists and hospital executives as we discuss their perceptions of today's medical device marketing.

Agenda:

Registration, breakfast and networking - 8:00 AM
Program - 8:30 - 9:30 AM
Optional Stadium Tour - 9:30 - 10:00 AM

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Program Topics

  • What is most important to physicians and hospital executives today and how does it affect medical marketers?

  • When, where, and how do physicians and hospital executives get medical device information and what can marketers do to get noticed?

  • Show and tell – live and unscripted reactions to different medical device marketing campaigns and tools

  • What changes in the healthcare system do medical device marketers need to understand and how should that affect future marketing?

  • What are the keys for demonstrating value?

  • Interactive audience questions and answers

Who Should Attend?

CEO’s, executives and marketing leaders and teams that are directly responsible for medical device marketing and marketing communications including:

  • Product promotion

  • Clinical and product education

  • Episode of care solutions

  • Web, digital, and interactive media

  • Sales training

  • Healthcare economics and value analysis


This event is brought to you by DevicePharm and The Medical Alley Association.

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