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Medical Alley Association serves the individuals and organizations that comprise Minnesota's health industry by influencing policy, fostering connections and providing critical intelligence to improve the quality of health around the world.

Medical Alley Association serves the individuals and organizations that comprise Minnesota's health industry by influencing policy, fostering connections and providing critical intelligence to improve the quality of health around the world.

Digital Patient Engagement for Healthcare Presented by Bluespire Marketing with special guest from Google

Date and Time

Wednesday, June 28th, 2017
8:30 AM - 11:30 AM CDT

Location

Renaissance Minneapolis Hotel, The Depot
225 3rd Ave S, Minneapolis, MN 55401 

Description

MEMBERS $49 / NON MEMBERS $149

8:00 - 8:30 AM  -  Registration & Breakfast
8:30 - 11:30 AM  -  Event

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Medical device and pharma are transforming revenue models “beyond the pill and device” into care coordination. These new models are increasingly relying on engagement with the PatientConsumer™. Learn how Google is preparing for the next frontier in healthcare journey. Representatives from Google and Bluespire Marketing will cover emerging trends and new tactics that are available to healthcare marketers.

  • Meet the PatientConsumer™
  • Real-world applications of machine learning in healthcare
  • Healthcare trends from Google
  • “Quick wins” and tactics for transforming your search strategy
  • Panel: Q&A with Google and search experts

Speakers:

Kevin Lao

Kevin Lao, Sales Enablement Manager, Google Marketing Solutions

Kevin is responsible for the education of Google’s product, sales, and strategy to the North America Premier SMB Partners.  He joined Google in July of 2011 and holds a B.A. in Marketing Management from Wayne State University.  His passions include hockey, queso, and organizing the world’s information and making it universally accessible and useful.

 


Brian Bierbaum

Brian Bierbaum, Senior Vice President of Client Solutions for Health and LifeSciences, Bluespire Marketing

Brian is responsible for guiding our health and wealth clients to modern marketing solutions. Brian has been leading marketing technology strategy for over 17 years on intensive projects for health systems, Payors, banks and credit unions. Brian founded and sold a dot-com era startup that provided technology solutions to leading ad agencies such as Campbell Mithun, Fallon and others. His experience publishing “The Thought Leaders Project” book series on health care marketing; various volunteer roles at The Society for Healthcare Strategy and Market Development; and role as a former board member of the Advertising Federation of Minnesota brings a unique lens on the marketing technology landscape to our clients.


Josh Dahmes

Josh Dahmes, Vice President of Digital Strategy, Bluespire Marketing

Josh provides insights regarding digital marketing, lead generation and measurement to client partners in the B2B and B2C spaces and from Fortune 500s to dot-com startups. His 18 years in the digital marketing space mark him as one of the true pioneers in the industry, and he has been speaking on digital topics since 1999. His expertise represents all aspects of the inbound marketing arena, including sponsored search, local search and search engine optimization, social media marketing, both paid social advertising and customer engagement, email marketing, digital advertising, mobile marketing, marketing automation and content marketing, and, what he considers the most important element of all, marketing measurement.

Bluespire Google Partner

 

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